The daily GTM checklist every solo SaaS founder should follow

Solo SaaS founders do not need a marketing department. They need a short, repeatable list of actions they run through every single day, regardless of mood or momentum.

Why a fixed list beats "doing marketing"

"Do some marketing today" is not a task - it is a vague intention that loses to any concrete, satisfying alternative like fixing a bug. A fixed checklist removes the ambiguity. There is nothing to decide, only something to execute.

The checklist

How to actually stick to it

Writing the checklist down is the easy part. The hard part is doing it on the days you would rather build. Three things help: doing the uncomfortable items first, tracking completion visibly, and - for many SaaS founders - attaching a real cost to skipping it.

That last point is what GTM Gate automates: it loads this exact checklist every morning and keeps your build tools locked until it is done, so the habit does not depend on willpower alone.