SaaS Beta Launch
Checklist
Use this checklist to prepare your beta launch, find early users and collect useful feedback.
Don't launch your beta in silence.
Prepare distribution before opening access.
Your beta launch checklist
Beta Launch Checklist
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Before launch
Launch week
How to use this template
Prep before you open access
Work through the "Before launch" list first: audience, list, DMs, posts, feedback form.
Execute launch week daily
Run the "Launch week" checklist every day - invitations, posts, DMs, calls, follow-ups.
Track objections and questions
Write down what people ask or push back on - it's your next roadmap input.
Gate build time during launch
Use GTM Gate to keep build tools locked until your launch actions are done each day.
Why this checklist works
Launch with clarity
Know exactly who you're inviting and why, before you open the doors.
Get real early users
A prepared invite list beats hoping people find you organically.
Avoid a silent beta
Planned outreach and follow-ups keep the conversation alive after launch.
Turn launch into a routine
Launch week becomes a repeatable GTM sprint, not a one-off scramble.
Turn launch week into a daily GTM habit with GTM Gate
Launch week is chaotic by nature. GTM Gate keeps your daily launch missions front and center and locks Lovable, Cursor, Claude and Replit until they're done - so distribution never gets skipped.
Complete your launch actions before going back to build.
Private beta open now — launch with a built-in distribution routine.